Archive for August, 2010

Vivaz Pink- The colorful entrant which has seduced the market

Thursday, August 19th, 2010

Finally after the dust has settled on the Android phone melee it is a great relief to see a Symbian Device being released? Sony Ericsson Product manager talks about the introduction of Vivaz Pink to the Vivaz family on its Blog channel. He talks about the features and the looks of the new product. The company has received a very good feedback about its designs and choice of colors. Especially the color pink has been received well and the add. Which shows different models shedding their clothes of the same color have also clicked and appeals to the viewer.



New introductions in the smartphone market

Thursday, August 12th, 2010

According to Bert Nordberg, President, Sony Ericsson said that the company will continue to grow in the Smartphone section and register better profits in the coming fiscal year. He acknowledged the role of new Smartphone; Xperia™ X10 and Vivaz in giving a fillip to the sales of the company. Xperia™ X10 mini and Xperia™ X10 mini pro along with the above mentioned models have been received well by the public and operators. The total number of units shipped was 11 million with a rise of 5 %. The Average selling price has jumped by 19% and 31 % year on year due to better quality of the product and a positive currency scenario.

New measures by Sony – Ericsson to get a share in the smartphone segment

Thursday, August 5th, 2010

The newly launched Android-based Smartphone, such as the Xperia X10 by Sony Ericsson has helped the company post a second profit showing. Sales of the smartphones have helped the house immensely. The company which is a joint venture between Japanese Sony and Sweden’s Ericsson has registered a profit of $15.5 million which is better than the results last year when it registered a loss of $276 million. Sales also have registered a growth of 4.3 percent. Sony Ericsson had been on a downside with losses and an eroding market share. The company reversed this trend with some austerity measures and changing focus into the Smartphone’s segment built on a Google Android Software.