New measures by Sony – Ericsson to get a share in the smartphone segment

The newly launched Android-based Smartphone, such as the Xperia X10 by Sony Ericsson has helped the company post a second profit showing. Sales of the smartphones have helped the house immensely. The company which is a joint venture between Japanese Sony and Sweden’s Ericsson has registered a profit of $15.5 million which is better than the results last year when it registered a loss of $276 million. Sales also have registered a growth of 4.3 percent. Sony Ericsson had been on a downside with losses and an eroding market share. The company reversed this trend with some austerity measures and changing focus into the Smartphone’s segment built on a Google Android Software.



 

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