In a big move by Sony Ericsson it has announced that it will drop its sponsorship deals with Ibiza Rocks and Virgin Mobile for V Festival. The move is said to be a cost cutting measure but also a change of focus for Sony Ericsson as it gets ready to launch its own “Entertainment Unlimited” brand. The new “Entertainment Unlimited” will see its logo all over new mobile phones and will also be host to a number of new music and movie oriented events. There is even a Internet TV channel called “Pocket TV” that is to be powered by the new brand name.
